![]() What’s behind the renewed reign of Queen? Brian Monaco, president/global chief marketing officer of Queen’s publisher Sony/ATV, says the synch boom is the strategic result of three years of pitching the band’s music to the commercial community in anticipation of capitalizing on the fall 2018 release of “Bohemian Rhapsody.” In fact, 2017 was also a record year for Queen activity in commercial synchs (led by a “Don’t Stop Me Now”-scored campaign for Toyota) before 2018’s double-digit revenue increases. ![]() ![]() With appearances in nationwide campaigns for Amazon, Ram Trucks, Google, Peloton, Silk Almondmilk and many more, Queen’s music was licensed by more blue-chip brands than any other calendar year.Īnd in the first few weeks of 2019, a moody take on the band’s “Under Pressure” (featuring vocals from singer-songwriter Cara Salimando) has been in heavy rotation on Fox as the soundtrack to promos for Season 2 of medical drama “The Resident,” suggesting that even more Queen songs and interpretations may still be on the horizon. As “ Bohemian Rhapsody” approaches a landmark $800 million at the global box office, another Queen milestone quietly took place in 2018. ![]()
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